Now, you know what your product and service is. The next step is to find your customers. Having a product you don’t sell or services which don’t get you a job doesn’t make you a successful misfit!

The good news is that round pegs do want what square pegs have. More simply, there is a demand for what we misfits offer.

Some of you may be saying, “I don’t think so.” But opposites attract. The grass is greener on the other side of the fence. And round pegs secretly want to be square pegs.

The unknown tempts them. In a nutshell that is the key to the marketing of a misfit—offering something that the consumer wants but doesn't have!